Banner.ch set to become member of RTL Group’s IP-Web.net
Zurich/ Luxembourg, 5 December 2000. – Swiss internet media sales house banner.ch is set to become part of RTL Group’s Europe-wide new media sales house, IP-Web.net. Under the terms of the deal, banner.ch will gain access to Europe’s leading new media sales network for the marketing of its websites. In turn, IP-Web.net gets a presence in a seventh European country, marketing 80 top websites with more than 200 million page impressions per month.
As well as representing websites such as http://www.search.ch/ and http://www.go.sunrise.ch/, banner.ch has also struck an exclusive deal with the Swiss Post Office portal, http://www.yellowworld.ch/. With the integration of banner.ch into IP-Web.net, the German webvertizing agency IP New Media, which is also part of RTL Group, has acquired a 45 per cent stake of banner.ch. Swiss Medien Z Holding (MZH) is the other main share holder of banner.ch.
IP-Web.net provides its clients in each country with access to a range of popular websites including http://www.rtl.de/, http://www.rtl.fr/, http://www.gamechannel.de/, http://www.sncf.com/ and http://www.unifersalmusic.fr/. Each client initiates its internet campaign through the IP subsidiary in its own territories which then handles the campaign throughout, regardless of the other territories covered. IP-Web.net was launched in October 2000 as a pan-European network of the RTL Group to handle advertising on internet pages in six countries: Germany, France, United Kingdom, Netherlands, Belgium and Luxembourg.
Johannes Züll, Senior Vice-President of Internet & New Technologies at the RTL Group, explains: “Integrating banner.ch into IP-Web.net broadens the coverage for our clients who demand an international presence. At the same time, banner.ch gains access to a unique and broad marketing platform. Switzerland, with its multi-lingual make-up, is particularly well-suited to an international network. This expansion further enhances IP-Web.net’s leading position in Europe.”