400 employees work up a sweat for the Télévie charity appeal
Luxembourg, 18 April 2008 – For the seventh consecutive year, RTL Lëtzebuerg is organising Télévie, the biggest charity appeal in the Grand-Duchy of Luxembourg, to raise funds for scientific research and thereby make headway in the ongoing fight against leukaemia and cancer in children and adults.
This year its parent company RTL Group will be doing its bit for the fourth time by organising a Télévie Challenge at its Luxembourg Corporate Centre. This year’s Télévie Challenge will take place on Friday, 18 April, between noon and 8 p.m. at RTL Group’s fitness centre in Luxembourg-Kirchberg.
The Télévie Challenge is a sporting event designed to get as many people as possible pedalling exercise bikes in teams, including RTL Group employees, politicians and sporting stars. This year, for each kilometre pedalled, RTL Group pledges to contribute EUR 4.50, compared with EUR 4 last year. In 2007, the participants clocked up 10,109 kilometres, raising no less than EUR 40,436 for Télévie. RTL Group rounded up the final donation to EUR 45,000.
CK Fitness Centre, I-BC, Sodexo, Pedus, IMEDIA, ELCO and, for the first time, Sales-Lentz, have already indicated their desire to be involved in the charity fundraising operation by putting together teams of their own. These companies have been business partners of RTL Group for several years and will also be sponsoring the event.
Elmar Heggen, Chief Financial Officer and Head of the Corporate Centre of RTL Group, said: “Researchers are working without respite to transform the financial success of this fundraising activity into an unrelenting battle against cancer, and leukaemia in children in particular. With each year that passes, the links in this chain of life are growing tighter, and this year once again more than 400 people will take up our Télévie Challenge and pedal together against the disease”.
Executive Vice President Corporate HR Romain Mannelli said: “It’s only natural for RTL Group to contribute to the fourth edition of its Télévie Challenge to raise money for the Télévie appeal. Like our subsidiaries RTL-TVI in Belgium and RTL Lëtzebuerg, which have been successfully staging similar actions for several years, we are proud to be able to take part in this tremendous gesture of solidarity”.
Marc Diederich from the Cancer Laboratory of Molecular and Cellular Biology (LBMCC) at Kirchberg Hospital, who will also be participating in the Télévie Challenge, added: “Since 2002, the Télévie appeal has doubled the funding of cancer research in Luxembourg. In 2008, 35 research projects bearing the Télévie Luxembourg label will be published in the international medical literature. The work underlying them by Luxembourg researchers and placed at the disposal of the international community was only done because of Télévie. Without it, these latest scientific findings about cancer and leukaemia in both adults and children would not be available to researchers or sufferers of these diseases, either in Luxembourg or abroad. So I would like to thank RTL Group for its commitment to the Télévie appeal and, through it, to cancer research”.
The Télévie campaign was launched in 1989 by RTL-TVI in Belgium. RTL Lëtzebuerg joined the initiative in 2002. Since its creation, Télévie has raised almost EUR 85 million in total, nearly EUR 7 million of which stem from activities in Luxembourg. This is a real tour de force, bearing in mind the size of the country’s population. The full amount raised is passed on to the National Scientific Research Fund (FNRS).
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About RTL Group
RTL Group is the leading European entertainment network, with interests in 42 television channels and 32 radio stations in ten countries and content production throughout the world. The television portfolio of Europe’s largest broadcaster includes RTL Television in Germany, M6 in France, Five in the UK, the RTL channels in the Netherlands, Belgium, Luxembourg, Croatia and Hungary, Ren TV in Russia and Antena 3 in Spain. RTL Group’s flagship radio station is RTL in France, and it also owns or has interests in other stations in France, Germany, Belgium, the Netherlands, Spain and Luxembourg. RTL Group's content production arm, FremantleMedia is one of the largest international producers outside the US. Each year, it produces more than 10,000 hours of programming across 55 countries.