RTL Group extends its online network IP-WEB.NET to Spain
Luxembourg/Madrid, 12 February 2002. – RTL Group today announces that it is extending its European online advertising network, IP-WEB.NET, to Spain with the inclusion of Antena 3 Network, the online sales house of the Spanish television station Antena 3. Antena 3 Network is the number one Spanish online (Internet, SMS, Teletext) advertising sales house and offers access to 20 leading entertainment, information and e-commerce sites with 30 million accumulated monthly page impressions. With the new member, IP-WEB.NET is now present in 9 European countries, offering advertising opportunities on around 100 quality websites throughout Europe. RTL Group owns a 17 per cent interest in Antena 3 and the main shareholder is the Spanish media group Admira.
“This further expansion will enable IP-WEB.NET to improve its offers to advertising clients with an integrated strategy of TV and online advertising”, said Hartmut Lösch, RTL Group project manager of IP-WEB.NET. “Despite difficult market conditions, we are proving the benefits of a pan-European TV, radio, production and online powerhouse, building synergies within our group and providing a strong offering for integrated online advertising across Europe.”
“Our integration within IP-WEB.NET expands our multimedia advertising offer to the main European markets”, said Ignacio Castro, Antena3 New Business Director.
Antena 3 Network offers a wide array of new media services, from websites to teletext, programme information and interactive TV services. Its website portfolio contains Antena 3’s own site www.antena3tv.com as well as the main sites of Admira (Onda Cero y Via Digital) which make up an entertainment network. Antena3 Network also has a partnership with @Carrefour which reinforces the network in the e-commerce arena.
For further enquiries:
Head of Media Relations
Phone: 00352 42 142 5020
Fax: 00352 42 142 5139