RTL Televizija’s programming comprises the biggest studio shows, reality shows like Big Brother, infotainment formats, and cooking shows, the best US and European series, as well as blockbusters. The scripted reality format Krv nije voda is very popular among viewers, as are various documentary soap formats. 

RTL Televizija is known as the home of family entertainment, and its hosts have repeatedly been voted the most popular in the country. The channel was the first to broadcast daily local soap, reality show and magazine-type programmes such as Exkluziv and Exploziv.