The foundation of its success and its attractiveness to viewers lies in its programme mix, which is unique in Germany in terms of its diversity, comprising current affairs, entertainment and sports. RTL Television is consequently committed to the entire spectrum of the TV audience and its content targets a diverse range of age groups and socioeconomic classes. RTL Television offers viewers and advertising customers a very reliable, clearly structured and memorable programme schedule that is closely aligned with the needs of the mass audience at all times.
RTL Television’s unique mix of programmes contains a high percentage of local productions which provide maximum identification potential for the German audience. Furthermore, RTL Television generates important and comprehensive commercial exploitation rights, which reduce dependence on the major US studios. The channel's essential driver of success is the variety of its content and the professional and high-quality manner in which the entire programme offering is implemented. Key programmes include: Deutschland sucht den Superstar, Das Supertalent, CSI Miami, Gute Zeiten, schlechte Zeiten, RTL Aktuell, Ich bin ein Star – Holt mich hier raus! as well as the broadcast of Formula One races and boxing matches.
In 2012, RTL Television attained an average audience share of 15.9 per cent among viewers aged 14 to 49 (2011: 18.4 per cent, all day, 14-49) (Source: AGF in co-operation with GfK, TV Scope 5.0). RTL Television remained particularly successful in prime time (20:15 to 23:15) and achieved an average prime time audience share of 15.3 per cent in the key 14 to 49 age target group in 2012 (2011: 18.1 per cent, all day, 14-49) (Source: AGF in co-operation with GfK, TV Scope 5.0).